It is easy to get stuck in a trade show routine when you have numerous shows to attend around the world. Especially when you have several in the same week. Focus is on logistics of the show, staffing the booth, and putting together the display when there should be equal thought into the messaging, pre-arranged meetings with top level contacts, and educating your customers about the show.

Edge has developed a series of trade show packages that provide:

• Custom E-Mail highlighting the products and the show sent to database of the host city
• Follow up calls to promote the show and to schedule meetings and presentations
• Logistics of the show
• Staffing of the show to include set up and tear down
• Detailed report with information and suggestions going forward.